Coca-cola is a brand that we see everyday on vending machines, in supermarkets, on commercials, and on semi-trucks rolling down the highway. The mind behind this famous logo is Coca-cola's design director of North America, Moira Cullen. Cullen describes her design education as "never-ending". Prior to designing Coke, Cullen worked as head of the corporate design group at Hallmark. She recently began to work as the senior director of the Hershey Company as well. Moira Cullen says, "Ultimately, design-in its many incarnations-is my way of connecting with the world." Cullen values design as a form of communication, and Coke's omnipresence in the advertising world makes her extremely connected.
Sources:
Women of Design by Bryony Gomez-Palacio and Armin Vit, 2008, F+W Publications, Inc., print. and:http://www.brandpackaging.com/Articles/Feature_Articles/BNP_GUID_9-5-2006_A_10000000000000604581
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http://www.brandpackaging.com/Articles/Feature_Articles/BNP_GUID_9-5-2006_A_10000000000000604581
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